Case Study · 004
Pizza Cris —
Restaurant
A warm, appetite-driven website for a beloved local pizzeria, built to grow online orders, simplify table reservations, and build a loyal digital community.
A warm, appetite-driven website for a beloved local pizzeria, built to grow online orders, simplify table reservations, and build a loyal digital community.
Pizza Cris had built a loyal local following over years through word of mouth and exceptional product quality. But they had no website — relying entirely on Facebook for online visibility and phone calls for reservations. This meant they were invisible on Google, losing potential customers to competitors who ranked for "pizza delivery" in their area.
Additionally, managing reservations by phone was consuming 2-3 hours of staff time daily. The owner's brief was pragmatic: build a site that generates online visibility, takes reservations automatically, and makes ordering as frictionless as possible.
The brief: A website that looks as good as the food tastes — and actually drives bookings and orders without requiring the owner to manage a tech stack.
The results exceeded the client's expectations. Within three weeks of launch, Pizza Cris ranked first on Google for their primary local keywords. Weekend sittings — previously half full — began selling out regularly. The owner described the site as "the best investment I've made in the business in five years."
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